MADD Canada and KAG Canada Kick Off 2025-2026 National School Program in Edmonton, Empowering Youth to Drive Sober

OAKVILLE, Ontario, Sept. 24, 2025 (GLOBE NEWSWIRE) -- MADD Canada is back on the roads across the country to educate young people about the dangers of impaired driving. The 2025-2026 National School Program officially launches today with a special screening at M.E. LaZerte High School in Edmonton.

Road crashes are a leading cause of death among Canadian youth, with alcohol, cannabis and/or other drugs involved in more than half of those crashes. To address this serious issue, MADD Canada and KAG Canada are putting sober driving on the lesson plan through MADD Canada’s School Program.

“Young people play a vital role in shaping the future,” says Dawn Regan, Chief Operating Officer of MADD Canada. “The School Program presentations shine a light on the realities of impaired driving and equip youth with the knowledge and confidence to make choices that protect themselves, their peers, and their families. We are planting seeds of awareness that last a lifetime. We are grateful to KAG Canada, our National Sponsor since 2012, for supporting the delivery of 75 presentations this year.”

Designed for students in Grades 7-12, the School Program reaches thousands of youth across the country each year with one-hour presentations that offer a powerful look at the dangers and consequences of driving after consuming alcohol, cannabis and/or other drugs. The presentations equip students with the knowledge and motivation to avoid driving impaired or riding with an impaired driver.

This year’s 60-minute presentations include five English and four French dramatic short films that illustrate the risks of impaired driving. Additionally, an interactive quiz reinforces key lessons and encourages students to reflect on their choices. Each session ends with powerful testimonies from victims and survivors, including a new testimonial from Alyssa Kryger, who was injured in a 2018 crash involving cannabis and whose father and uncle were killed in the same crash.

“We are proud to be a National Sponsor of MADD Canada and bring these important life-saving lessons to students,” said Lynette McMann, EVP, Canadian Operations, KAG Canada. “By encouraging young people to think carefully about their choices, we are helping to build safer roads and communities.”

Schools can select the presentation format that works best for them — traditional assembly, classroom, or virtual. Following the presentation, each school will receive an Educators’ Guide and a School Kit with additional scenarios to help teachers continue the sober driving conversation with students throughout the school year.

MADD Canada is grateful to its national and provincial sponsors for supporting the School Program.
For more information on our sponsors and to view a clip of MADD Canada’s School Program, check out: maddyouth.ca/school-program/.

About MADD Canada
MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in close to 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads. For more information, visit www.madd.ca.

About KAG Canada
KAG Canada is the Canadian service group for The Kenan Advantage Group, Inc., (KAG). KAG is North America’s largest tank truck transporter and logistics provider. Their company encompasses Westcan Bulk Transport, RTL Construction, Les Distributions Carl Beaulac, Connectrans Logistics Ltd., Pro-N2 and Fisher Transport. Since 1964, KAG Canada has grown from a small fleet based out of Moose Jaw, Saskatchewan, to a North American leader in the bulk transportation industry. Through their hauling companies under KAG Canada, they have 60-years of experience and serve over 600 customers in the agriculture, petroleum, energy sector and mining industries. Their Northern based company, RTL Construction, specializes in civil and industrial construction. KAG Canada is one team driven to make a difference. Visit https://kagcanada.ca/ to learn more.

For more information:
Dawn Regan, MADD Canada Chief Operating Officer, 905-330-7565 or dregan@madd.ca
Chelsey Maschmeyer, KAG Canada Marketing and Communications Manager, 1-825-401-9142 or cmaschmeyer@kagcanada.ca

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